For female-run, product-based businesses
The First Look Audit that turns browsers into buyers
Get instant access to a homepage clarity review, mobile optimization assessment, menu and navigation analysis, and a targeted SEO and keyword report — all in a focused, 2-page written report delivered within 2 business days.
fresh eyes
business days
pages of fixes
fresh eyes
business days
pages of fixes
Sound familiar?
If any of this sounds like you…
You spent real time building your website, but when you look at your traffic, people are leaving without buying anything. You have no idea why — and that quiet feeling of “what am I doing wrong” won’t go away.
You wrote everything on your site yourself, and it made sense to you. But strangers seem confused. Your product is good. Your copy is long. Maybe those two things are connected.
What changes after
Here is what you walk away with instead
Clarity on exactly what to fix
No more guessing. You’ll know which specific changes to make to your homepage so visitors understand what you sell within seconds of landing.
A site that works on any phone
Most of your buyers are on mobile. After this audit you’ll know exactly what’s breaking on small screens — and how to fix it yourself.
Keywords your buyers actually use
You’ll have real long-tail keywords and AI search phrases mapped to your site so the right people can find you, not just the ones who already know your name.
Less text, more trust
You’ll understand exactly where your copy is working against you and how to simplify it so buyers feel confident, not overwhelmed.
A navigation strangers can follow
If your menu makes sense to you but confuses visitors, this report catches it and tells you how to restructure it so buyers get where they need to go.
A clear fix list, not a theory
Every finding comes with a specific recommendation. Not ‘improve your SEO.’ Real, actionable steps you can take this week in whatever platform you’re already on.
The solution
Introducing The First Look Audit — the eyes on your website you have been waiting for.
Hi, I’m Kathy G, and my journey with product-based websites began when I kept seeing the same thing over and over working with small business owners: beautiful products, genuine passion, and websites that were quietly losing customers every single day.
Through 20+ years of digital strategy work, I learned to spot the exact patterns that make strangers leave — too much text written like a journal, mobile layouts that break on a phone, menus that make sense to the person who built them and nobody else, and pages with zero SEO signal for the people actively searching for exactly what that business sells.
It was during a session with a product-based business owner who had been driving social traffic to her site for months with almost no sales that I realized the problem wasn’t her product, her price, or her audience. It was her site’s first impression. The fix was visible to me within two minutes. But she had no way of knowing where to look.
This realization sparked something I couldn’t ignore: these are fixable problems, and almost nobody is helping product sellers see them clearly without charging agency prices for the privilege.
That is why I created The First Look Audit — to give women who sell beautiful things the specific, honest, actionable feedback I wish someone had handed me when I was building from scratch.
Everything included
What’s inside your audit
Homepage Clarity Review
A close look at your homepage copy, layout, and visual hierarchy. Are visitors understanding what you sell in the first three seconds? Is the text overwhelming the product? This section tells you exactly what to cut, move, or rewrite so strangers stop scrolling and start reading.
Mobile Optimization Assessment
Over 70% of shoppers browse on their phones. This section reviews how your site actually renders on mobile — tap targets, text size, layout breaks, load flow — and flags everything that’s costing you buyers on small screens. Most fixes take less than 20 minutes.
Menu and Navigation Analysis
Your menu is the map. If it’s confusing, buyers leave. This section reviews your site navigation from the perspective of a first-time visitor who has never heard of you and tells you exactly where the logic breaks down and how to restructure it.
SEO and Keyword Opportunity Report
This section identifies the long-tail keywords and conversational phrases your buyers are actually searching for — including the AI search queries that tools like ChatGPT and Perplexity use to surface product recommendations. You’ll know exactly which words belong on which pages.
2-Page Written Report Delivered in 2 Business Days
Not a generic score. Not a 40-slide deck. A clean, specific, prioritized written report with clear recommendations organized by impact. You’ll know what to fix first, why it matters, and how to do it yourself without hiring a developer.
Ready to see clearly
Get your First Look Audit today
One flat price. No subscription. No upsell. Just a real pair of eyes on your website and a clear report in your inbox.
$67
one-time — delivered in 2 business days
Homepage clarity review
Mobile optimization assessment
Menu and navigation analysis
SEO and keyword opportunity report
2-page written report
Questions
Everything you want to know
What exactly will I receive?
You’ll get a 2-page written report that covers your homepage layout and copy clarity, your site navigation and menu structure, and your SEO setup including keyword opportunities and AI search optimization. Everything is specific to your site, not a generic checklist.
I built my own website. Will this feel like criticism?
It will feel like a friend with 20 years of digital strategy experience looking at your site and telling you exactly what to fix and why. The goal isn’t to tear it apart — it’s to help strangers actually stay and buy.
My site is pretty new. Is it too early for an audit?
Actually, the earlier the better. Catching mobile problems, keyword gaps, and cluttered copy before you drive traffic to your site saves you from sending people to a page that isn’t ready to convert.
Do I need to do anything technical to implement the feedback?
Most of what this audit covers — copy simplification, navigation cleanup, text reduction, keyword placement — can be done inside whatever platform you’re already using (Shopify, Squarespace, Wix, WordPress). No developer required for the majority of fixes.
What kinds of businesses is this for?
Product-based businesses run by women who are tired of watching traffic leave without buying. If you sell something physical or handmade — jewelry, candles, art, apparel, home goods, beauty, food — this was designed for you.
Is $67 really worth it for a 2-page report?
Consider what it costs to run ads, build social content, or pay for traffic to a site that isn’t set up to convert. This audit identifies exactly where the leaks are before you pour anything else in. Two pages, two days, and a clear fix list is worth more than a 40-page deck you never open.